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GPS-aware mobile devices have become commonplace, making connecting the dots between what you’re doing and where you’re doing it easy. Now that businesses are actively exploring the opportunities [...]

This new era of marketing renders Mad Men-style agencies obsolete and pushes social media to the forefront. As social media continues to evolve, however, most strategists wonder one thing: How is [...]

As many know, in the last few years the number of mom’s blogging has exploded. Their popularity has surged as countless women go online daily for information, support, giveaways and [...]

No one likes being lied to. It’s a simple truth we all take for granted, but it’s one marketers sometimes forget when promoting products. This can be especially true in social media marketing, [...]

Media Needle is proud to have participated in Hyundai’s recent award-winning social media campaign led by the global agency Initiative. As part of the marketing campaign to align [...]

Every seven seconds someone in America turns 50 77 million people were born between 1946 and 1964. By 2015, the AARP predicts that people aged 50 and older will represent 45% of the U.S. [...]

In another sign that social networking is wiggling its way into every industry, stock traders were given their own community playground in the form of kaChing.com, which launched in October 2009 [...]

On the heels of our post on transparency and ethics in social media marketing, today we examine the hotly contested phenomenon of ghost blogging. This is where a ghostwriter is employed by a [...]

Social media has become part of our life. Today, pretty much everyone is using some form of it. Every local store, cafe, club and event has a Facebook page. Every brand has a Twitter account and [...]