Strike a POSE
POSE, is a free mobile app designed for fashionistas to discover and share inspiring styles from around the world. Recently surpassing 2 million registered users the latest fashion craze introduces their cutting edge integrated ‘native’ advertising. Unlike typical banner ads, which adhere to the top or bottom of apps, ads on Pose are blended in with users’ wall posts. Dustin Rosen, CEO and founder of @Pose explains, “We wanted to build [ads] into the stream, to make them more integrated and actionable.” Not only does the mingled advertising look more appealing, the ad posts have the same functionality as standard posts allowing users to interact by “loving” and “saving” the ads. eBay Fashion followed by Juicy Couture Fragrances were the first ad campaigns to launch and Pose has stated they have “already sold a number of other in-stream ads for the back-to-school season in August and September.” – Mashable
