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Smartphones have gone mainstream. 65% of mobile subscribers in the U.S. now have them. As more and more people make the switch and an increasing number of devices become wireless, everyone and [...]

As a marketer, where do you put your offline “geo-targeted” efforts? A college film club, a local Alliance Française, a Chamber of Commerce, Singles Clubs? As you hone in on your [...]

 The basic premise of content marketing is simple…provide good content to your customers, your community and beyond…and the appreciation will build authentic relationships that may [...]

Hmmm. Is this the Stockholm Syndrome in action? Is there a love of punishment? What’s the story? 82% of businesses are unsatisfied with the amount of repeat business they generate after [...]

With 135M+ users and 11k new members every 90min, Linkedin has dominated the professional social media space as we all know it. A question that’s come up from the sales side of business is [...]

Everywhere we turn, we hear how businesses are hurting. Ad budgets are shrinking, fast. People are worrying if they can make payroll and keep locations open, yet everybody has money to promote [...]

Recently, companies have begun to run online ads that focus less on pitching products than promoting Facebook pages and Twitter accounts, according to the NY Times. According to the article, the [...]

Working from home can be a blessing and a curse. Many in the world of social media work out of their homes; in fact, I’d be willing to bet that most blogs are written by someone wearing bunny [...]

Facebook just announced a bunch of changes that will affect the visibility of brands and the engagement users have with brands. Here are some key elements to keep in mind. Timeline Facebook [...]

Social media is affecting the world in big ways, both good and bad. Just a few years ago, news didn’t travel as quickly as it now does through Twitter, Facebook, news aggregators, etc. [...]