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This new era of marketing renders Mad Men-style agencies obsolete and pushes social media to the forefront. As social media continues to evolve, however, most strategists wonder one thing: How is [...]

No one likes being lied to. It’s a simple truth we all take for granted, but it’s one marketers sometimes forget when promoting products. This can be especially true in social media marketing, [...]

Media Needle is proud to have participated in Hyundai’s recent award-winning social media campaign led by the global agency Initiative. As part of the marketing campaign to align [...]

Every seven seconds someone in America turns 50 77 million people were born between 1946 and 1964. By 2015, the AARP predicts that people aged 50 and older will represent 45% of the U.S. [...]

In another sign that social networking is wiggling its way into every industry, stock traders were given their own community playground in the form of kaChing.com, which launched in October 2009 [...]

Social media has become part of our life. Today, pretty much everyone is using some form of it. Every local store, cafe, club and event has a Facebook page. Every brand has a Twitter account and [...]

Last Friday, December 4th, The Tree House Social Club hosted a night celebrating Beth Feldman’s “See Mom Run” book tour. What made the night special was live readings from her [...]

1.Business Becomes Social With widespread adoption of social media for marketing, advertising and customer engagement, 2010 will be “the year social media goes corporate.” This means all types of [...]

MarketingProfs Marketing “Addictionary” defines a badvocate as: (noun): People who passionately criticize or detract from companies, brands, or products. What the heck did you do to piss someone [...]

Greetings! Welcome to the new Media Needle blog and our first ever blog post. For the uninitiated, Media Needle specializes in directed word-of-mouth marketing by creating consumer engagement. We [...]