Campaigns

If you have never run a Twitter Chat, the idea can be intimidating. But Twitter Chats have been around for a while, and provide great opportunities for community interaction on Twitter. Here is [...]

The Problem: Inventory-supply and advertising are not in sync. For national brands, a single advertising campaign often fails to take into account specific inventory at each location. This has [...]

When we talk to clients about social media they usually talk about Facebook, Twitter and Instagram, but depending on the brands goals the real opportunity could be on Pinterest. Pinterest is the [...]

As always, bets are being thrown down, speculations are pontificated, and everyone tries to get their guess in on what the social media trends will be for the new year.  2012 was a rocky [...]

Smartphones have gone mainstream. 65% of mobile subscribers in the U.S. now have them. As more and more people make the switch and an increasing number of devices become wireless, everyone and [...]

Since we’ve recently highlighted a few of our favorite social media case studies, this week we thought we’d bring attention to some top social media agencies and what they are doing. These are [...]

This week, we take a look at a few more cool social media case studies and the success certain brands have seen from their efforts. While in the past, social media campaigns were best used by [...]

A successful Facebook promotion does more than get “liked” by fans. It is a powerful way to generate buzz, to engage existing fans and boost  fan count, to spark the interest of potential [...]

*This is the second of a two-part series on social media platforms. Last week, we discussed social media platforms that are used on a personal level, like Facebook and Digg. This week, we [...]

*This is the first of a two-part series on social media platforms. The key to navigating the ever-growing world of social media is to divide and conquer. With three main types of social media [...]