Case Studies

Who are the sharpest thinkers you know, able to come up with snappy ad libs that leave you all “I-wish-I’d-thought-of-that? A lot of those great minds reside in heads with graying hair. I’d [...]

When Johnny Carson moved “The Tonight Show” from New York to “beautiful downtown Burbank” back in 1972, it was the opening volley in a battle for media supremacy and relevance. I think it’s now [...]

I love going to see live music, and I’m not the only one. The touring business is big business. Problem is, the ticket-buying process—an unpleasant transaction packed with excessive fees—has been [...]

Our mobile devices are magical things. We can use them to film and edit our own movies, video chat with our friends on other continents, locate the nearest Indian restaurant, or take 1500 [...]

By Laura Foti Cohen, author of The Cusp of Everything At the NMX blogger convention held in Las Vegas earlier this month, Penny Sansevieri of Author Marketing Experts (@BookGal) offered a wealth [...]

The Problem: Inventory-supply and advertising are not in sync. For national brands, a single advertising campaign often fails to take into account specific inventory at each location. This has [...]

Strategy simulations are the the future of analytics. Check out our infographic on how strategy simulations using agent based modeling can help save money, mitigate risk and glean valuable [...]

The daily deal business has changed a lot over the past few years. While it’s true that consumers still want to save a few bucks (perhaps more than ever), they’ve largely abandoned the model of [...]

Smartphones have gone mainstream. 65% of mobile subscribers in the U.S. now have them. As more and more people make the switch and an increasing number of devices become wireless, everyone and [...]

Are you in a restaurant rut? Hungry, but not sure where to go? Often, hitting the old neighborhood standby, with its familiar menu—maybe even a waiter who knows your name—can be the path of least [...]