Content

Who are the sharpest thinkers you know, able to come up with snappy ad libs that leave you all “I-wish-I’d-thought-of-that? A lot of those great minds reside in heads with graying hair. I’d [...]

When Johnny Carson moved “The Tonight Show” from New York to “beautiful downtown Burbank” back in 1972, it was the opening volley in a battle for media supremacy and relevance. I think it’s now [...]

This is the time of year when you should have an arsenal of seasonal content at your disposal. Right now, people are spending a lot of time online researching Halloween costumes; soon it’ll be [...]

I love going to see live music, and I’m not the only one. The touring business is big business. Problem is, the ticket-buying process—an unpleasant transaction packed with excessive fees—has been [...]

Until recently, traditional TV players had brushed off the notion that digital will have a heavy impact on their business or market share. Honestly who could blame them, considering the platform [...]

Nothing changes as quickly as fashion. Trends come and go, white is the new black, short is the new long. Can I still wear my skinny jeans? Nobody seems to know. For consumers, the constant [...]

We all want our videos to succeed online. We want lots of people to watch them, and for those people to get our message then act on it. We spend time and money to produce great videos. We embed [...]

Our mobile devices are magical things. We can use them to film and edit our own movies, video chat with our friends on other continents, locate the nearest Indian restaurant, or take 1500 [...]

  For businesses of any size, a solid video strategy is a must. Video drives sales, builds brands and can be targeted and syndicated with precision. Video content can also produce huge [...]

By Laura Foti Cohen, author of The Cusp of Everything At the NMX blogger convention held in Las Vegas earlier this month, Penny Sansevieri of Author Marketing Experts (@BookGal) offered a wealth [...]