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As a marketer, where do you put your offline “geo-targeted” efforts? A college film club, a local Alliance Française, a Chamber of Commerce, Singles Clubs? As you hone in on your [...]

 The basic premise of content marketing is simple…provide good content to your customers, your community and beyond…and the appreciation will build authentic relationships that may [...]

Recently, companies have begun to run online ads that focus less on pitching products than promoting Facebook pages and Twitter accounts, according to the NY Times. According to the article, the [...]

Working from home can be a blessing and a curse. Many in the world of social media work out of their homes; in fact, I’d be willing to bet that most blogs are written by someone wearing bunny [...]

Facebook just announced a bunch of changes that will affect the visibility of brands and the engagement users have with brands. Here are some key elements to keep in mind. Timeline Facebook [...]

It’s February, and that means that most (if not all) social media experts have already released their predictions for the social media landscape of 2011. Social media is an interesting field in [...]

The modern mom: She is educated, nurturing, career and family oriented and today, she’s a business powerhouse. She values brands like Target and Ikea, which are family-oriented and proud of it; [...]

In a recent issue of Sunset Magazine, there was an ad in the back for Huntington Beach from their visitor’s bureau. The ad showed a picture of a cute little girl with the headline – [...]

As Facebook continues to grow, businesses, both small and large, are also learning how to best use the site in terms of business growth. Despite public dissatisfaction regarding Facebook’s [...]

This weekend, Black Friday shoppers spent an average of $365.34, up from last year’s average of $343.31 per customer. Total spending for Black Friday 2010: An estimated $45 billion. [...]