ROE the new ROI

Social media has become part of our life. Today, pretty much everyone is using some form of it. Every local store, cafe, club and event has a Facebook page. Every brand has a Twitter account and [...]

Badvocates Vs. Advocates

MarketingProfs Marketing “Addictionary” defines a badvocate as: (noun): People who passionately criticize or detract from companies, brands, or products. What the heck did you do to piss someone [...]

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