Media Map: East Is East, West Is Newest
When Johnny Carson moved “The Tonight Show” from New York to “beautiful downtown Burbank” back in 1972, it was the opening volley in a battle for media supremacy and relevance. I think it’s now [...]
Seasonal Content Works, Make It, Use It
This is the time of year when you should have an arsenal of seasonal content at your disposal. Right now, people are spending a lot of time online researching Halloween costumes; soon it’ll be [...]
Navigating the Shift to Digital and Mobile Video
Until recently, traditional TV players had brushed off the notion that digital will have a heavy impact on their business or market share. Honestly who could blame them, considering the platform [...]
Increase Your Video’s Impact by Improving the User Experience
We all want our videos to succeed online. We want lots of people to watch them, and for those people to get our message then act on it. We spend time and money to produce great videos. We embed [...]
