January of this year SoundCloud announced a new high of 10 million+ users. At the time, MediaNeedle had been working an Electronic Dance Music (EDM) [...]
ROI and social media is an important topic. Here’s an interesting white paper recently released by Adobe Digital Index. It provides a short but thorough explanation of the challenges with [...]
There’s a lot of buzz about Facebook’s roll out of timelines for brands. ReadWriteWeb has a good write up here. Also, the good folks at Direct Message Labs sent out an email today [...]
Smartphones have gone mainstream. 65% of mobile subscribers in the U.S. now have them. As more and more people make the switch and an increasing number of devices become wireless, everyone and [...]
As a marketer, where do you put your offline “geo-targeted” efforts? A college film club, a local Alliance Française, a Chamber of Commerce, Singles Clubs? As you hone in on your [...]
The basic premise of content marketing is simple…provide good content to your customers, your community and beyond…and the appreciation will build authentic relationships that may [...]
Hmmm. Is this the Stockholm Syndrome in action? Is there a love of punishment? What’s the story? 82% of businesses are unsatisfied with the amount of repeat business they generate after [...]
With 135M+ users and 11k new members every 90min, Linkedin has dominated the professional social media space as we all know it. A question that’s come up from the sales side of business is [...]
Everywhere we turn, we hear how businesses are hurting. Ad budgets are shrinking, fast. People are worrying if they can make payroll and keep locations open, yet everybody has money to promote [...]
Recently, companies have begun to run online ads that focus less on pitching products than promoting Facebook pages and Twitter accounts, according to the NY Times. According to the article, the [...]