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The modern mom: She is educated, nurturing, career and family oriented and today, she’s a business powerhouse. She values brands like Target and Ikea, which are family-oriented and proud of it; [...]

With 2011 fast approaching, it is time for a social media recap of 2010, global-style. This was the year that Facebook took over the globe, and we end the year with almost 600 million users [...]

As many know, in the last few years the number of mom’s blogging has exploded. Their popularity has surged as countless women go online daily for information, support, giveaways and [...]

On the heels of our post on transparency and ethics in social media marketing, today we examine the hotly contested phenomenon of ghost blogging. This is where a ghostwriter is employed by a [...]

What exactly is earned media? I’m glad you asked. But first, let’s define paid media (sorry, it’s the best that Wikipedia had to offer). Paid media is just that. Exposure that [...]