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Are you in a restaurant rut? Hungry, but not sure where to go? Often, hitting the old neighborhood standby, with its familiar menu—maybe even a waiter who knows your name—can be the path of least [...]

This week, we take a look at a few more cool social media case studies and the success certain brands have seen from their efforts. While in the past, social media campaigns were best used by [...]

A successful Facebook promotion does more than get “liked” by fans. It is a powerful way to generate buzz, to engage existing fans and boost  fan count, to spark the interest of potential [...]

This week, we continue our interview series by speaking to Mike Volpe, Chief Marketing Officer at HubSpot, a marketing software company. Volpe leads the company’s lead generation and [...]

This week, we begin our series of interviews with social media superstars. First up is author, certified Sommelier and brand strategist Rick Bakas, of Bakas Media in San Francisco. As the first [...]

I’ve been asked to write a blog post. A blog? Me? But I get PAID to write and to whip other people’s meandering brain-farts into glorious prose! Well, that is, I did until two weeks ago, when I [...]

Social Media moves quickly. While the time lag between communications produced by more traditional media, like newspapers and television, can be long, taking anywhere from days to weeks to [...]

As Facebook continues to grow, businesses, both small and large, are also learning how to best use the site in terms of business growth. Despite public dissatisfaction regarding Facebook’s [...]

This weekend, Black Friday shoppers spent an average of $365.34, up from last year’s average of $343.31 per customer. Total spending for Black Friday 2010: An estimated $45 billion. [...]

What exactly is earned media? I’m glad you asked. But first, let’s define paid media (sorry, it’s the best that Wikipedia had to offer). Paid media is just that. Exposure that [...]