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This week, we continue our interview series by speaking to Mike Volpe, Chief Marketing Officer at HubSpot, a marketing software company. Volpe leads the company’s lead generation and [...]

This week, we begin our series of interviews with social media superstars. First up is author, certified Sommelier and brand strategist Rick Bakas, of Bakas Media in San Francisco. As the first [...]

Local mobile marketing can be associated with a plethora of words: Opportunity, innovation, growth, gainfulness – the list goes on. Whether you own a small business or a large corporation, [...]

*This is the second of a two-part series on social media platforms. Last week, we discussed social media platforms that are used on a personal level, like Facebook and Digg. This week, we [...]

In our last blog, we discussed social media success stories and what it takes to run a successful social media campaign. For every great social media campaign, however, there are multiple [...]

It’s February, and that means that most (if not all) social media experts have already released their predictions for the social media landscape of 2011. Social media is an interesting field in [...]

With 2011 fast approaching, it is time for a social media recap of 2010, global-style. This was the year that Facebook took over the globe, and we end the year with almost 600 million users [...]

This new era of marketing renders Mad Men-style agencies obsolete and pushes social media to the forefront. As social media continues to evolve, however, most strategists wonder one thing: How is [...]

No one likes being lied to. It’s a simple truth we all take for granted, but it’s one marketers sometimes forget when promoting products. This can be especially true in social media marketing, [...]