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When we talk to clients about social media they usually talk about Facebook, Twitter and Instagram, but depending on the brands goals the real opportunity could be on Pinterest. Pinterest is the [...]

The daily deal business has changed a lot over the past few years. While it’s true that consumers still want to save a few bucks (perhaps more than ever), they’ve largely abandoned the model of [...]

The 2013 @Rock_Hall induction ceremony was a star-studded event celebrating this year’s inductees, Albert King, Randy Newman, Lou Adler, Quincy Jones, Public Enemy, Donna Summer, Heart and crowd [...]

 The basic premise of content marketing is simple…provide good content to your customers, your community and beyond…and the appreciation will build authentic relationships that may [...]

Are you in a restaurant rut? Hungry, but not sure where to go? Often, hitting the old neighborhood standby, with its familiar menu—maybe even a waiter who knows your name—can be the path of least [...]

Do you like things? That is, do you often, or even sometimes, “like” the news story, music video, picture or status that your Facebook friend has posted? Chances are, you’ve “liked” something in [...]

This week, we take a look at a few more cool social media case studies and the success certain brands have seen from their efforts. While in the past, social media campaigns were best used by [...]

A successful Facebook promotion does more than get “liked” by fans. It is a powerful way to generate buzz, to engage existing fans and boost  fan count, to spark the interest of potential [...]

This week, we continue our interview series by speaking to Mike Volpe, Chief Marketing Officer at HubSpot, a marketing software company. Volpe leads the company’s lead generation and [...]

This week, we begin our series of interviews with social media superstars. First up is author, certified Sommelier and brand strategist Rick Bakas, of Bakas Media in San Francisco. As the first [...]