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The daily deal business has changed a lot over the past few years. While it’s true that consumers still want to save a few bucks (perhaps more than ever), they’ve largely abandoned the model of [...]

Thanks for the RT… Appreciate the mention! These reciprocal gestures and signs of gratitude are still well received but their ability to inspire online conversations is dwindling. Recently, we [...]

As always, bets are being thrown down, speculations are pontificated, and everyone tries to get their guess in on what the social media trends will be for the new year.  2012 was a rocky [...]

Engaging on Facebook is one of the best ways to grow your Facebook fan base. The more activity on your page, the more people will be talking about you and the more you will attract. Facebook [...]

How to Increase Your Facebook Engagement Though Simple Status Updates Trying to figure out the best posts to gain the most reaction can feel challenging at times.  But don’t fret! The classic [...]

There’s a lot of buzz about Facebook’s roll out of timelines for brands. ReadWriteWeb has a good write up here. Also, the good folks at Direct Message Labs sent out an email today [...]

Everywhere we turn, we hear how businesses are hurting. Ad budgets are shrinking, fast. People are worrying if they can make payroll and keep locations open, yet everybody has money to promote [...]

Facebook just announced a bunch of changes that will affect the visibility of brands and the engagement users have with brands. Here are some key elements to keep in mind. Timeline Facebook [...]

Social media is affecting the world in big ways, both good and bad. Just a few years ago, news didn’t travel as quickly as it now does through Twitter, Facebook, news aggregators, etc. [...]

Unsurprisingly, Facebook’s top branded fan page is…Facebook’s own Facebook page, now at around 40 million fans. Last month, a few more surprising brands made it into the top 50, including: [...]