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*This is the second of a two-part series on social media platforms. Last week, we discussed social media platforms that are used on a personal level, like Facebook and Digg. This week, we [...]

The most successful social media campaigns have had certain characteristics in common. Whether the campaign has been centered on the launch of a big brand’s newest product, or simply consists of [...]

It’s February, and that means that most (if not all) social media experts have already released their predictions for the social media landscape of 2011. Social media is an interesting field in [...]

The modern mom: She is educated, nurturing, career and family oriented and today, she’s a business powerhouse. She values brands like Target and Ikea, which are family-oriented and proud of it; [...]

With 2011 fast approaching, it is time for a social media recap of 2010, global-style. This was the year that Facebook took over the globe, and we end the year with almost 600 million users [...]

This new era of marketing renders Mad Men-style agencies obsolete and pushes social media to the forefront. As social media continues to evolve, however, most strategists wonder one thing: How is [...]

As many know, in the last few years the number of mom’s blogging has exploded. Their popularity has surged as countless women go online daily for information, support, giveaways and [...]