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 ROI and social media is an important topic. Here’s an interesting white paper recently released by Adobe Digital Index. It provides a short but thorough explanation of the challenges with [...]

Smartphones have gone mainstream. 65% of mobile subscribers in the U.S. now have them. As more and more people make the switch and an increasing number of devices become wireless, everyone and [...]

Are you in a restaurant rut? Hungry, but not sure where to go? Often, hitting the old neighborhood standby, with its familiar menu—maybe even a waiter who knows your name—can be the path of least [...]

I’ve been asked to write a blog post. A blog? Me? But I get PAID to write and to whip other people’s meandering brain-farts into glorious prose! Well, that is, I did until two weeks ago, when I [...]

*This is the first of a two-part series on social media platforms. The key to navigating the ever-growing world of social media is to divide and conquer. With three main types of social media [...]

Not only has Twitter become the place to record one’s every move and thought, it has also become a place that can extend the reach of a company’s marketing efforts — and not [...]

Social media has become part of our life. Today, pretty much everyone is using some form of it. Every local store, cafe, club and event has a Facebook page. Every brand has a Twitter account and [...]