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This weekend, Black Friday shoppers spent an average of $365.34, up from last year’s average of $343.31 per customer. Total spending for Black Friday 2010: An estimated $45 billion. [...]

Not only has Twitter become the place to record one’s every move and thought, it has also become a place that can extend the reach of a company’s marketing efforts — and not [...]

This new era of marketing renders Mad Men-style agencies obsolete and pushes social media to the forefront. As social media continues to evolve, however, most strategists wonder one thing: How is [...]