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As a marketer, where do you put your offline “geo-targeted” efforts? A college film club, a local Alliance Française, a Chamber of Commerce, Singles Clubs? As you hone in on your [...]

Social media is affecting the world in big ways, both good and bad. Just a few years ago, news didn’t travel as quickly as it now does through Twitter, Facebook, news aggregators, etc. [...]

I’ve been asked to write a blog post. A blog? Me? But I get PAID to write and to whip other people’s meandering brain-farts into glorious prose! Well, that is, I did until two weeks ago, when I [...]

The most successful social media campaigns have had certain characteristics in common. Whether the campaign has been centered on the launch of a big brand’s newest product, or simply consists of [...]

The modern mom: She is educated, nurturing, career and family oriented and today, she’s a business powerhouse. She values brands like Target and Ikea, which are family-oriented and proud of it; [...]

What a powerful question. It’s the first step in creating engagement – you’ll hear us preach on engagement a lot here – and, asked properly, initiates a new dynamic. If [...]