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Are you in a restaurant rut? Hungry, but not sure where to go? Often, hitting the old neighborhood standby, with its familiar menu—maybe even a waiter who knows your name—can be the path of least [...]

A successful Facebook promotion does more than get “liked” by fans. It is a powerful way to generate buzz, to engage existing fans and boost  fan count, to spark the interest of potential [...]

Social Media moves quickly. While the time lag between communications produced by more traditional media, like newspapers and television, can be long, taking anywhere from days to weeks to [...]

No one likes being lied to. It’s a simple truth we all take for granted, but it’s one marketers sometimes forget when promoting products. This can be especially true in social media marketing, [...]

On the heels of our post on transparency and ethics in social media marketing, today we examine the hotly contested phenomenon of ghost blogging. This is where a ghostwriter is employed by a [...]