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The beta version of Lunch.com launched earlier this year to much fanfare at the Web 2.0 Expo in San Francisco. The brainchild of social media guru J.R. Johnson — who sold his user-driven travel [...]

What exactly is earned media? I’m glad you asked. But first, let’s define paid media (sorry, it’s the best that Wikipedia had to offer). Paid media is just that. Exposure that [...]