Archives

This week, we take a look at a few more cool social media case studies and the success certain brands have seen from their efforts. While in the past, social media campaigns were best used by [...]

A successful Facebook promotion does more than get “liked” by fans. It is a powerful way to generate buzz, to engage existing fans and boost  fan count, to spark the interest of potential [...]

This week, we continue our interview series by speaking to Mike Volpe, Chief Marketing Officer at HubSpot, a marketing software company. Volpe leads the company’s lead generation and [...]

This week, we begin our series of interviews with social media superstars. First up is author, certified Sommelier and brand strategist Rick Bakas, of Bakas Media in San Francisco. As the first [...]

I’ve been asked to write a blog post. A blog? Me? But I get PAID to write and to whip other people’s meandering brain-farts into glorious prose! Well, that is, I did until two weeks ago, when I [...]

The most successful social media campaigns have had certain characteristics in common. Whether the campaign has been centered on the launch of a big brand’s newest product, or simply consists of [...]

As Facebook continues to grow, businesses, both small and large, are also learning how to best use the site in terms of business growth. Despite public dissatisfaction regarding Facebook’s [...]

On the heels of our post on transparency and ethics in social media marketing, today we examine the hotly contested phenomenon of ghost blogging. This is where a ghostwriter is employed by a [...]